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This July, 100 collectors joined Rome New Media Art Week – Edition Zero, a week-long festival dedicated to digital and new media art from July 6 to 12, 2026. Organized by Luca Martinelli (aka Vandalo Ruins), the inaugural edition brought together digital art collectors, artists, curators, institutions, and the wider public across Rome through exhibitions, performances, talks, and community events.
For 100 collectors, a membership network built for digital art collectors, Rome New Media Art Week was the ideal setting to do what we do best: bring collectors together around shared curiosity, meaningful conversation, and direct access to the artists shaping today's digital art movement.
Rome New Media Art Week transformed the city into a meeting point for the digital art ecosystem, with a program spanning exhibitions, live performances, and talks. Highlights of the festival included:
Together, these exhibitions and performances captured the range of what new media art looks like today — from generative and AI-driven practices to immersive installation and live audiovisual performance — giving digital art collectors a firsthand look at where the medium is headed.
As part of the festival, 100 collectors hosted Collectors Conversations, a panel moderated by Eleonora Brizi featuring collectors Jenifer Pepen, Sinbad, and Viktor Mejzlik. The conversation dug into questions central to digital art collecting: what motivates collectors to build a collection, how collections evolve over time, and the role patronage plays in supporting artists and sustaining the digital art ecosystem.
For anyone exploring what it means to collect digital art seriously, sessions like this are exactly why 100 collectors exists — to give collectors direct access to the perspectives and experience of their peers, not just market commentary.
The following day, 100 collectors hosted the 100 Collectors Experience, an informal aperitivo built around participation rather than traditional networking. Using our Prediction Cards, we invited collectors, artists, curators, and visitors to respond to prompts on AI, collecting, institutions, ownership, and community — imagining where digital art and digital art collecting are headed next.
What started as a simple card game turned into conversations that ran for more than two hours, with attendees debating the future of digital art long after the drinks were finished. It's a good reminder of something we believe at 100 collectors: the strongest digital art communities are built through real conversation, not passive networking.
Rome New Media Art Week – Edition Zero closed with two standout moments: a large-scale, touch-reactive water installation by Lake Heckaman at Videocittà, rendered in real time across a vertical LED wall, and a visit to Chiara Passa's exhibition at Mattatoio.
It was a fitting close to a first edition that established Rome as a serious stop on the calendar for anyone following new media art and digital art collecting.
100 collectors was proud to take part in this inaugural edition of Rome New Media Art Week, and we're already looking forward to future digital art experiences with our community. If you're a digital art collector — or exploring what it means to start collecting digital art — this is exactly the kind of access, conversation, and community 100 collectors was built to offer.
