Frequently Asked Questions about 100 collectors

What is 100 collectors?

100 collectors is the global network for digital art collectors: a membership that brings together collectors, artists, and curators in one place so that collecting digital art stops being a solitary, confusing process and becomes a shared one.

Rather than a marketplace, an advisory service, or a media outlet, 100 collectors is closer to a group of peers: people who go to the same art weeks, get introduced to the same artists before their work is widely known, and compare notes on what's actually worth paying attention to in generative art, on-chain art, digital sculpture, and adjacent contemporary practices.

The network currently counts 150+ members across 25+ countries, active daily through a private members' channel and a running calendar of briefings, artist conversations, and in-person gatherings tied to major art weeks worldwide.

Who is 100 collectors for?

100 collectors is built primarily for digital art collectors and for contemporary art collectors who are curious about digital art and want a trusted way in.

You don't need to be an active collector yet, and you don't need technical knowledge of AI or blockchain to join.

100 collectors is curated, not closed:

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  You don't need a referral.

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  You don't need a large collection.

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  You only need genuine interest in collecting or discovering digital art.

If you're an art advisor working on behalf of a collector, contact us.

Why is it called 100 collectors?

The name reflects the founding ambition: roughly 100 engaged members per city, a number small enough to stay a real, working network of people who actually know each other, and large enough to sustain a genuine culture of collecting in that city.

The first 100 members to join hold founding-member status permanently, regardless of how large the network grows afterward — a way of recognizing the people who backed the idea before there was proof it would work.

Do I need to buy art to join?

No. Ownership isn't the entry requirement — intent to learn and engage seriously with digital art is. Many members join specifically because they want structured guidance before making their first acquisition, rather than after. Others already hold established collections and join for the network and artist access rather than guidance. Both are equally welcome; the application process is designed to assess curiosity and engagement, not collection size.

I mostly collect contemporary art. Is 100 collectors for me?

Yes, and this is one of the more common member profiles. 100 collectors was built specifically as a bridge between established contemporary-collecting habits and the newer mediums of digital art — generative systems, on-chain works, digital sculpture, AI-driven practices.

Members from a contemporary background typically use the network to get oriented gradually: briefings that explain what's actually happening in a given medium, direct conversations with artists working in it, and a peer group of collectors further along the same path, rather than being expected to arrive already fluent in the technical side of digital art.

Where is 100 collectors based, and does it matter if I don't live near a major art hub?

100 collectors operates as a genuinely global, digitally-native network first — the private members' channel, weekly briefings, and artist conversations happen online and are the daily core of membership regardless of where you live.

In-person gatherings then layer on top, tied to where members and contributors are based (Paris, London, Madrid, Lisbon, Rome, New York, Los Angeles, Dubai, Abu Dhabi, Hong Kong, and Beijing among them) and to major digital art moments such as Art Basel, ARCO Madrid, Paris Photo, and NFC Summit.

A member based outside those cities still gets full daily access to the network, and the built-in art travel guidance helps plan around institutions and exhibitions worth seeing wherever they do travel.

How do I join?

Start your membership application with a 3-minute chat at access.100collectors.art. Tell us a bit about yourself and we'll take it from here.

There's no minimum collection size and no referral requirement. Applications are reviewed on a rolling basis; approved applicants receive their acceptance email to finalize membership and a payment link before member onboarding starts.

How much is membership?

Membership is €75/month or €750/year (paid annually saves roughly two months versus paying monthly), covering full access to the private members' channel, weekly Collector Briefings, artist conversations, invitations to in-person and online events, one hour of private 1:1 guidance with a founder, and priority access at partner fairs and galleries.

Payment can be made in fiat (EUR, USD, and other major currencies) or in crypto (USDC, ETH) — whichever is more convenient for the member.

Can I cancel or pause my membership?

Membership runs on an annual term. You can cancel at any time, and cancellation takes effect at the end of the current paid term rather than immediately — so access continues uninterrupted through whatever period has already been paid for. There is currently no formal pause option; members who need a break typically let their term lapse and reapply when ready, which is a normal and welcomed part of how the network is used.

Is there a code of conduct for members?

Yes. Access to the private members' channel is conditioned on maintaining a respectful, non-solicitous environment — the network exists for genuine exchange between collectors, not for unsolicited sales pitches, promotion, or self-marketing directed at other members.

This is enforced actively, not just stated as policy, and is part of what keeps the day-to-day conversation in the channel useful rather than noisy. See our code of conduct.

How does 100 collectors handle my data?

100 collectors collects only what's needed to operate the network and keep members informed — application details, contact information, and payment records. Member data is never sold or shared with third parties for marketing purposes, and members control their own contact and communication preferences at any time through their account settings. Details are in our privacy policy.

How do I contact the team?

Email us at hello@100collectors.art.

What do 100 collectors members actually get week to week?

On a weekly basis, members get a Collector Briefing (a concise read on what's happening across digital art — new artist practices, notable releases, developments worth knowing about, written to save time rather than to sell anything), access to the private members' channel for daily exchange with other collectors, and a running calendar of artist conversations and events, both online and in person.

Layered on top of that recurring rhythm: one hour of private 1:1 guidance with a founder, introductions to artists and fellow collectors based on stated interests and locations via the member directory, and VIP access at art fairs and conferences during major art weeks.

The intent is that a member always has somewhere to point at a given week and say “here's what I actually got from this,” not just a standing invitation to a community that requires them to generate their own value.

What is the Signature Agendas?

For every major digital art fair or conference on the calendar — Art Basel, ARCO Madrid, NFC Summit, Paris Photo, and others — 100 collectors builds a curated agenda specifically for members attending: a shortlist of which booths, talks, and side exhibitions are genuinely worth the time (as opposed to the full, undifferentiated fair program), plus invitations to private dinners, studio visits, and ticketed openings tied to that week. Recent examples include 26 members gathering at NFC Summit Lisbon, 10 at ARCO Lisboa, and 36 at Art Basel — giving a concrete sense of what “curated agenda” means in terms of actual turnout, not just a printed itinerary.

Can I bring a guest to events?

It depends on the event. Open gatherings — talks, casual meetups, some dinners — often welcome a guest outside the network. More constrained opportunities, particularly ticketed fair access or smaller studio visits with limited capacity, are generally reserved for members only, simply because space is genuinely limited rather than as a matter of policy. When in doubt, asking the team directly ahead of a specific event is the fastest way to get a clear answer.

Do you offer art advisory?

Yes. Every membership includes one hour of private 1:1 guidance with one of our founders. Beyond that, members can add Inventory Management, Collection Management and Art Advisory to their membership. Quote on request.

Does 100 collectors work with galleries and art fairs?

Yes. 100 collectors partners with fairs on curated tours and talks exclusively for members during major art weeks, and with galleries on early access and whitelisting opportunities ahead of select releases. These partnerships are the mechanism behind the Signature Agenda and priority-access benefits described above — they exist specifically to give members a better vantage point at events that are otherwise open (and often overwhelming) to the general public.

Can a gallery apply for membership?

Membership itself is reserved for individual collectors, not galleries, platforms, or commercial entities — this is a deliberate choice to keep recommendations and briefings genuinely impartial rather than shaped by who's paying for placement inside the members' channel. Galleries and platforms interested in a partnership (rather than membership) — around curated tours, early access programs, or co-hosted events — can propose one directly at hello@100collectors.art.

Can an artist apply for membership?

Membership is reserved for collectors, though many artists are also active collectors themselves and are welcome to join on that basis. For artists specifically interested in presenting their work or practice to the network's members — rather than joining as a collector — the direct route is hello@100collectors.art.

How do you choose partners?

Partnerships are evaluated on alignment with the network's culture-first mission, the quality of the program on offer, and the concrete value it creates for members — not on commercial terms alone. In practice this means every partnership conversation starts with the partner explaining what they bring to collectors specifically, before any commercial discussion happens, which is also why the list of partners stays deliberately smaller than it could be.