.svg)
Menu
Menu
Last week, 100 collectors was in Basel for Art Basel 2026 — a landmark edition that, for the first time, brought its dedicated digital art section, Zero10, to the flagship Swiss fair. Here is everything that happened.
There are moments when a single initiative reflects a broader shift within the art world. The introduction of the Zero10 sector at Art Basel Basel is one such example. Having already appeared in Miami Beach and Hong Kong, Zero10 made its Basel debut in 2026, bringing Art Basel's dedicated platform for digital art to its flagship fair. More than the addition of a new section, its arrival reflects the medium's growing visibility within the contemporary art ecosystem. When Art Basel - the fair most closely watched by galleries, collectors, museums, and institutions worldwide - dedicates exhibition space to digital art, it marks an important step in the medium's continued integration into the structures of the contemporary art market.
For 100 collectors and for the collectors who joined us this week, that context made every moment more resonant. We had a full programme designed to immerse, connect, and open doors.
Across the week, we moved through the full spectrum of what Basel has to offer — and then some. We were in the room for the conversations shaping this market: at the Digital Art Summit organised by ArtMeta, where Eleonora Brizi, co-founder of 100 collectors, joined as a moderator; and at a talk organised by A Digital Arts Institute, where she was among the speakers. These are not peripheral gatherings. They are where the people building this field think out loud together, and being present — and contributing — matters.
We opened the fair itself alongside our collectors, spending dedicated time in the Zero10 section at Art Basel. We visited institutions that give digital art its intellectual grounding: a guided tour of HEK, the House of Electronic Arts, led by curator Marlene Wenger, offered the kind of depth and context that transforms how you look at everything else during the week. At Kunstmuseum Basel, a breakfast hosted by CIFRA x SLEEK led us to the Cao Fei exhibition — a reminder that the artists redefining what digital art can be are already embedded in the most respected museum collections.
We walked Volta art fair, spent time at the Galerie Charlot booth at the invitation of its director, and found our way into some of the more intimate corners of a city that, for one week a year, becomes the centre of the contemporary art world. Evenings were spent at dinners and cocktails hosted by Arab Bank of Switzerland — at Les Trois Rois and later at Basel Social Club — where their curator and collection advisor Nina Roehrs had brought together ten galleries and spaces presenting digital art.
Basel Social Club deserves its own mention. Part festival, part fair, part exhibition — you enter through a parking space where art is displayed at every turn, music fills every corner, and the boundary between experiencing art and living it dissolves completely. It is the most daring proposition in Basel right now, and it is where digital art feels most alive and most free.
We closed the week by hosting our own event there: a flying cocktail for our members in town, with the digital art galleries present at Basel Social Club invited to bring guests, all supported by OpenSea. It was an evening of genuine exchange — new faces alongside familiar ones, honest conversations about where this field is going, and a shared sense of purpose. We spoke about how 100 collectors began and what we intend to keep building.
We also invited everyone present to take part in a collective experience we called 'The Collection We Would Have Built Together.' Each guest was asked to fill in a card with the piece they would have acquired during the week. We are compiling those responses now, and looking carefully at what emerges from them.
What stays with us most, beyond the programme and the access and the conversations, is the privilege of accompanying our collectors through a week like this — curating the context, opening the doors, and sharing these moments as they unfold.
If you were with us in Basel, thank you. If you were not, we hope this gives you a sense of what it means to be part of this community — and what we are building together.
