.svg)
Menu
Menu
She is among the Top 20 inspiring women who manages extensive exhibitions, cultural projects, and art fairs between the UK and the Middle East. He directs The Media Majlis museum in Doha and manages some of the most celebrated international cultural projects, strategic alliances, audience development and stakeholder initiatives. Auronda Scalera and Alfredo Cramerotti make a nearly perfect curatorial duo, covering 20 hours of work per day and omnipresent in the physical and digital worlds.
What does it mean to curate 20 hours a day? Auronda Scalera and Alfredo Cramerotti are the kind of curatorial duo that makes other practitioners wonder if they're doing enough. Between the two of them, they maintain a presence across the UK, the Middle East, and the digital space that most organisations would consider a full institutional programme. This conversation is about how they think - and what they see.
Auronda Scalera is among the Top 20 inspiring women in the art world, known for managing extensive exhibitions, cultural projects, and art fairs between the UK and the Middle East. Alfredo Cramerotti directs The Media Majlis museum in Doha and leads some of the most celebrated international cultural projects, strategic alliances, and audience development initiatives globally. Together, they form a curatorial partnership that spans physical and digital worlds with unusual consistency - appearing at almost every significant moment in the digital art conversation.
The Scalera-Cramerotti partnership is a model for how contemporary curators can operate at scale without losing specificity. They are present everywhere not because they are spread thin, but because they have developed a curatorial methodology that travels - principles about what makes exhibitions matter, what audiences need, and how digital and physical work can be integrated rather than separated. This conversation explores that methodology: how they choose projects, how they divide labour, and what the partnership allows them to do that neither could do alone.
Curating across physical and digital worlds
Scalera and Cramerotti treat the physical and digital not as separate domains but as different registers of the same curatorial practice. Their exhibitions make arguments that hold in both contexts - which is harder than it sounds.
The Media Majlis and Doha's cultural ambitions
Cramerotti's work at The Media Majlis places him at the centre of one of the most ambitious cultural programmes in the Gulf - a region investing heavily in becoming a serious art destination. Understanding what's happening there matters for anyone tracking the globalisation of digital art.
Curatorial partnership as amplifier
What the two of them can do together is qualitatively different from what either does alone. This conversation explores the specific mechanics of that partnership - how trust, specialisation, and complementary perspectives produce better work.
Omnipresence as strategy
Being at every major moment in the digital art conversation is not accidental - it reflects a consistent set of commitments about what matters and where energy should go. Their ubiquity is the product of clear priorities.
The curators who shape the digital art world's institutional context determine a great deal about which artists get visibility, which exhibitions establish value, and how the field's history gets written. Understanding what Scalera and Cramerotti are building - and how they think - gives collectors important context for the ecosystem they're participating in.
Unlocked is the podcast by 100 collectors - the global network for digital art collectors. Each episode, we speak with artists, curators, collectors, and builders shaping the digital art world. No market speculation. No hype. Just honest, substantive conversations about art, practice, and what it means to collect today. New episodes release throughout the year. Find Unlocked on Spotify and Apple Podcasts. 100 collectors is a membership network. [Explore membership →]
