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Collector, entrepreneur, and maker Erin Saluti shares her unique journey across the worlds of historical preservation, crypto art, and contemporary design. In this episode, she talks about why living with art matters, how craftsmanship and technology can merge, and how collecting is also a way of shaping the future.
Erin Saluti came to digital art collecting through a path that almost no one else has taken: English major, advertising career, V&A Contemporary Art and Design course, and a hand-crafted accessory brand that sources leather from the same supplier as Hermès. Her particular combination of aesthetic rigour, material sensitivity, and collector's instinct produces some of the most thoughtful advice on display and collection-building available anywhere in the space.
Erin Saluti is a collector and art advisor who works with Fanny Lakoubay, co-founder of 100 Collectors. Her background spans English literature, advertising and PR, continuing education at the V&A and London Design School, and the founding of an item accessory brand that produces carved walnut clutches and bags using CNC machining, German Weinheimer leather (the same supplier that serves Hermès), and urban salvage walnut from her base in Chelsea, NYC. She discovered digital art through reading about NFTs during COVID - specifically the ways NFTs were prioritising artists - and found her way to Fanny Lakoubay through her board work at MoCADA.
Collecting is a practice of attention - learning to see what you love and understanding why. Erin Saluti's path to digital art collecting involved a particular kind of attention developed across multiple aesthetic domains: literature, advertising, fashion, museum education. This conversation explores how that formation shapes her approach to collecting digital art, what she has learned from her work as an advisor, and what her very practical advice on display technologies (Samsung Frame TVs, Infinite Objects, Canvia screens) reveals about the ongoing challenge of living with digital work. It's also a conversation about what creativity heals - in artists, and in the people who encounter their work.
The multi-domain collector
Coming to digital art through literature, fashion, and museum education produces a different aesthetic sensibility than coming through technology or finance. Saluti's path has given her a precision about quality and craft that she applies directly to digital collecting.
Display as collection-building decision
Samsung Frame TVs, Infinite Objects, Canvia screens - the way you display digital art shapes how you experience it daily, which shapes which works you keep and which you outgrow. Saluti's practical display advice reflects years of thinking about this.
Art as healing
Her conviction that creativity heals - the artist, and the viewer - is not a soft claim. It's the organizing principle of her collecting practice, and it gives her work as an advisor a quality of care that purely aesthetic or investment-oriented advising doesn't produce.
Artists: Hackitao, Sasha Stiles, Zareen Faba
The artists Saluti watches - Hackitao's Queen of Colors, Sasha Stiles and Giselle Flores, Zareen Faba's stop-motion ceramics - reflect the range of her attention: work that bridges digital and physical, technology and the human.
"I really truly believe that creativity heals people, the artist, and it also has a way of healing the viewer. And I think it is one of the most important parts of humanity."
Erin Saluti's collecting practice is a model for what thoughtful engagement with digital art looks like. Her advice on display, on building a collection with coherent values, and on what to look for in artists is practical and grounded in genuine experience. This episode is for anyone who wants to collect with more intention.
Unlocked is the podcast by 100 collectors - the global network for digital art collectors. Each episode, we speak with artists, curators, collectors, and builders shaping the digital art world. No market speculation. No hype. Just honest, substantive conversations about art, practice, and what it means to collect today. New episodes release throughout the year. Find Unlocked on Spotify and Apple Podcasts. 100 collectors is a membership network. [Explore membership →]
