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Spanish digital creator, designer, and curator Diego Iglesias Gomez runs one-of-a-kind projects linking architecture to digital technologies. In the second episode of Unlocked, he discusses with Delfina Sena about his out-of-the-box Hyper Studio, as well as Madrid’s Urban Digital Arts Festival. His critical mind -"The majority of the NFT world is white, heteronormative and male," he says -, led him to create projects which question and propose new patterns of behaviour in the digital space.
Architecture and digital art don't always travel together - but for Diego Iglesias, they're inseparable. The Spanish creator, designer, and curator uses the principles of spatial thinking to ask new questions about what the NFT world could look like if it were more honest about who it's built for. His critique is direct: the digital space has reproduced the same exclusions as the physical one. His work tries to break that pattern.
Diego Iglesias Gomez is a Spanish digital creator, designer, and curator based in Madrid. He runs Hyper Studio, a practice that links architecture to digital technologies, and is the organiser of Madrid's Urban Digital Arts Festival. His work sits at the intersection of spatial design, cultural production, and digital art - and his public voice is notable for its critical clarity. He has been outspoken about diversity and representation in the NFT space, framing those conversations not as peripheral but as central to what digital art becomes.
The NFT world presented itself as a meritocracy - a space where anyone with talent and a wallet could participate. Diego Iglesias challenges that story. His observation that the majority of the NFT world is "white, heteronormative and male" is not a complaint but a diagnosis. This episode explores what new patterns of behaviour in the digital space actually look like in practice - through projects, festivals, and institutional work that models a different set of values. It's a conversation about design as ethics and curation as a political act.
Architecture as lens for digital space
Iglesias brings an architectural sensibility to questions about how digital environments are structured - who moves through them, who is centred, and what assumptions are built into the design. This lens produces sharper questions than most tech-first perspectives do.
Hyper Studio and experimental practice
His studio functions as a laboratory for projects that refuse easy categorisation - blending exhibition design, technology, and critical inquiry in ways that resist the usual genre boundaries. This approach models what interdisciplinary practice can produce.
Urban Digital Arts Festival as public intervention
The Madrid festival is not just a showcase - it's an argument that digital art belongs in public space and that cultural relevance requires territorial roots. What happens when digital art leaves the gallery and the screen?
Diversity as design problem
Rather than treating representation as a moral question alone, Iglesias frames it as a design problem. The systems that exclude were built - which means they can be rebuilt. This reframe opens productive directions for institutions, collectors, and platforms.
"The majority of the NFT world is white, heteronormative and male."
If you care about what digital art culture becomes - not just what it is now - this conversation matters. Iglesias is building the infrastructure for a more plural digital art world, and understanding his arguments helps collectors make more intentional choices about what practices, platforms, and artists they support. The category of "digital art" is still being defined. This episode is about who gets to define it.
Unlocked is the podcast by 100 collectors - the global network for digital art collectors. Each episode, we speak with artists, curators, collectors, and builders shaping the digital art world. No market speculation. No hype. Just honest, substantive conversations about art, practice, and what it means to collect today. New episodes release throughout the year. Find Unlocked on Spotify and Apple Podcasts. 100 collectors is a membership network. [Explore membership →]
