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At OFFICE IMPART, Anne Schwanz and Johanna Neuschäffer propose a new vision for what a gallery can be today: a flexible, hybrid model that prioritizes mediation over physical space. Drawing from deep experience in the traditional art world, they challenge outdated structures by embracing both digital and analog art on equal footing, cultivating trust across different generations of collectors. Their approach points to a future where collaboration, adaptability, and technology are essential to the art ecosystem.
Most galleries are defined by their walls. OFFICE IMPART, the Berlin gallery co-founded by Anne Schwanz and Johanna Neuschäffer, is defined by its relationships. No permanent physical space. A hybrid model that treats digital and analog as equals. A commitment to mediation - the human work of connecting artists, collectors, and ideas - rather than the logistics of exhibition.
Anne Schwanz and Johanna Neuschäffer are the co-founders of OFFICE IMPART, a Berlin-based gallery that has reinvented the gallery model by building a flexible hybrid structure that privileges mediation over physical space. OFFICE IMPART works simultaneously with multiple collector generations - from established contemporary art collectors to first-time digital buyers - treating digital and analog works with equal seriousness. Their approach reflects a conviction that the gallery's core value is not the room it occupies but the quality of the connections it builds between artists and the people who live with their work.
The gallery model that emerged from the 20th century was designed around a set of assumptions that digital art has made obsolete: that art needs walls, that exhibitions happen in fixed locations, that the relationship between digital and physical work is a recent complication. Schwanz and Neuschäffer designed OFFICE IMPART from scratch without those assumptions - building a flexible structure that can work with artists and collectors wherever they are, in whatever medium the work demands. This conversation explores what that looks like in practice, and why mediation - the human work of connecting people to work they'll love - is the real service a gallery offers.
No fixed space as design choice
OFFICE IMPART's decision to operate without permanent gallery walls is not a budget constraint - it's a philosophical argument about what makes a gallery valuable. The space follows the work and the relationship, not the other way around.
Digital and analog as equals
Most galleries treat digital work as a supplement to physical programming. OFFICE IMPART was built to treat both with equal seriousness - which requires different skills, different collector relationships, and different artist conversations than the conventional hierarchy allows.
Mediation as the core service
Schwanz and Neuschäffer consistently describe their role as mediators - people who create the conditions under which art and people can find each other. This is a more honest description of what galleries do than "exhibition" and it demands a different kind of work.
Multiple collector generations
Working simultaneously with established contemporary collectors and first-time digital buyers requires fluency in very different kinds of conversation. OFFICE IMPART's multi-generational reach reflects a genuine commitment to expanding who collects, not just what.
The gallery model shapes what collectors can access, how they're educated, and what relationships they're able to build with artists. OFFICE IMPART is designing a different model - one that might produce better collecting experiences precisely because it doesn't assume that art needs walls to matter.
Unlocked is the podcast by 100 collectors - the global network for digital art collectors. Each episode, we speak with artists, curators, collectors, and builders shaping the digital art world. No market speculation. No hype. Just honest, substantive conversations about art, practice, and what it means to collect today. New episodes release throughout the year. Find Unlocked on Spotify and Apple Podcasts. 100 collectors is a membership network. [Explore membership →]
